Why Gen Z is Shaping the Future of Victoria's Property Market

The real estate market is evolving—and fast. While Baby Boomers and Millennials have long dominated the housing narrative, it’s now Gen Z stepping into the property spotlight. Born between 1997 and 2012, this generation is tech-savvy, financially conscious, and socially driven, and they’re already starting to influence how the property game is played in Victoria.

Here’s how Gen Z is changing real estate as we know it.

📲 1. Digital-First Property Shopping

For Gen Z, everything starts online. They’re not flipping through newspaper ads—they’re swiping through Instagram Reels, TikToks, and property apps like:

realestate.com.au

Domain

Homely

They expect virtual tours, drone shots, floorplan videos, and AI-powered search tools. If your property listing isn’t visually engaging or mobile-friendly, you’ve already lost their interest.

🏡 2. Rentvesting Is Their Strategy

With home prices still high in parts of Victoria, many Gen Zers are choosing to "rentvest"—renting where they want to live (like trendy inner-city suburbs), while investing in more affordable suburbs like:

Werribee

Tarneit

Melton

Ballarat

This strategy gives them the lifestyle they want, without giving up the long-term financial benefits of owning real estate.

🌱 3. Sustainability Matters

Gen Z buyers are increasingly eco-conscious. They value:

Energy-efficient homes

Solar panels and smart appliances

Walkability and access to public transport

Green features aren’t just nice to have—they’re dealbreakers.

🧠 4. Education and Financial Literacy

This generation is highly aware of financial tools and investment options. From watching finance TikToks to listening to real estate podcasts, they’re well-informed and data-driven.

They’re also more likely to use buyer’s agents, financial planners, and comparison tools before making any move.

🛠 5. They Value Customization

Gen Z loves the idea of DIY, fixer-uppers, and personal branding. They’re not afraid of a renovation challenge—especially if it means adding value and putting their own stamp on a property.

Even tiny homes, co-living concepts, and modular builds are on their radar.

📈 Final Thoughts

As Gen Z steps into the market, real estate professionals in Victoria need to adapt their strategies. That means going digital, speaking their language, and offering homes that align with their values.

They might be young, but they’re savvy, strategic, and ready to shape the future of real estate.